I was thoroughly disgusted with the Super bowl this year. No, not because of the outcome (I’m a Titans fan!), not because of Aguilera, and DEFINITELY not because of the Halftime show (who looks at that anyway!). I was anticipating to be wowed, shocked and entertained by the always extravagant, commercials.
No matter what team a viewer is rooting for, the commercials bring us together as a football-loving family. Our differences, hatreds towards certain players, and arguments on why our favorite team’s didn’t make it to the championship are put aside when we are blessed with a TV break.
Hell, even the “football tutorial” men have to give to women is even put on hold, during these special times. (i.e. “what’s a “pick 6”? “why did he throw in that direction?” , and the most popular: “ohhhh he’s cute, what’s his name?”)
Unfortunately, I wasn’t able to enjoy this game of brutality, because there really wasn’t anything to keep me excited.
What happened to the “Budweiser frogs,” “the Snapple lady”, or my all-time favorite “the Wassssup guys?” They keep the party going. They put smiles on the faces of football fanatics, novices, and the people that are there just to freeload off the dinner. I was overly saturated with corny Pepsi max and Doritos commercials!
If the objective of having an advertisement at this expensive primetime position is to attract customers, THEY FAILED…. HORRIBLY. Matter of fact, Ill even goes to say that they have lost a potential customer, forever!
The commercials were so wack, that for the past three days I have been trying to get answers to three questions, which have been glued in my mind:
1) Who came up with the brilliant idea for Velveeta to have a Super bowl commercial?
2) Who was the creator of it?
3) Wouldn’t it make more sense to air the commercial before the game? I’m sure no one is going to risk missing a touchdown to go make a “Velveeta run.”
Though there was this unfortunate lack of quality, I did crack a smile at the “Captain America” and “Transformers 3” trailers. The “Fast and Furious 5” trailer also caught my attention (surprisingly because I HATE anything Paul Walker is in. He has as much acting talent as a mannequin).
I pray that this isn’t a sign of the apocalypse. I hope that all the creativity hasn’t been drained out of advertising geniuses and we are left with Velveeta commercials (yes, I hated their ads that much!). I beg that the commissioner and whoever else is in charge of the commercials don’t let these special blocks of time get watered down like “NBA all-star weekend”.
The Super bowl is comparable to a package deal: good game, funny commercials, absurdly boring halftime show, and beer.
Hopefully Super Bowl 2012 will have a buffet full of clever TV spots that continue the tradition and power wash the bad taste of this year’s advertisements out of my mouth.
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